The Road to Dystopia

The Road to Dystopia launched at 100% Design on the 7th August 2019

This collection is an antidote to the peddling of fear based media, products and ideals … all of which, are a mass disempowerment campaign designed to be divisive.

We are in a perilous state, where we seem to have a diminished humanity and little respect for the rapid and irreversible decline of our natural world and its inhabitants. There is an immediacy required in our daily lives that demands we be activists in the choices we make, the products we buy and the corporations we enrich ...

Physically, this represents abandoned spaces, decay and neglect (The Void and The Bone Collector), with a layer of vital, natural texture (Lichen Filaments and Rock Vertebrae) and, possibly, a hint at redemption (Revival, Resurrection, Jane’s Addiction and Moore’s Wisdom).

What was conceived as a somewhat sombre pallet, was given a touch of gold in the hopeful words of Valarie Kaur, “What if this is not the darkness of the tomb, but the darkness of the womb”.

17 products